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- Annual transacting user growth in the beauty and personal care category for Nykaa
Annual transacting user growth in the beauty and personal care category for Nykaa
Nykaa's annual transactional customers in the beauty and personal care category increased by 24% in FY23.
The annual rise in transacting users is a healthy 24% from Q3 FY22 to Q4 FY23.
Comparing the growth to FY22's 43% growth, the growth is rather slower.
Growth in the segment was driven by four main factors—increase in per-capita beauty consumption, shift in traction from personal care to beauty, shift between online and offline formats, and a transition to an organised system of ecommerce," said Anchit Nayar, CEO of Nykaa's BPC segment,