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Amazon's Prime Membership Program Stopped Growing in the US for the First Time Ever

October 03, 2023

According to data from Consumer Intelligence Research Partners (CIRP) Amazon Prime's membership plateaued at around 170 million in the US over the past year, breaking a decade-long trend of growth.

Amazon disputed this research but these numbers shows the importance of Amazon Prime Membership. Over 70% of the customers have Amazon prime membership.